A story unlike those before us.

We’ve been sitting in the shadows for 8+ years, supporting advertising agencies with the execution of digital products with our company, Impulse Digital.

This has allowed us to perfect our methodologies, refine our offering and successfully deliver a plethora of work for some of the most well known brands.

We're a 15-strong collective of tech savvy minds who are passionate about delivering exceptional client service.

Our Differences

What makes us UnDigital®.UnDigital®uhn · di · juh · tlNounA culture-led digital company centred around delivering positive experiences.


We’re strategically led

We always lead with strategy. Not just user strategy, but also technical strategy. This allows us to deliver solutions that truly work for you.


We’re collaborative

It all starts with empathy. When we put ourselves in your shoes, we create a real collaboration between client and agency.


We set KPIs

We're not "set and forget". When we plan your project, we set some key performance indicators that we use to measure success.


We steer clear of jargon

We explain digital in a way that is easily understood so you not only grasp what we're doing but how it will help you.


No lock-in contracts

We focus on delivering quality outcomes that yield tangible results. We want to work with people who want to work with us, not people who are forced to.


We’re no bullsh*t

We cut through the fluff to tell you how it is. This creates a transparent relationship built on honest, trustworthy advice.

An unusual founding partnership.

Our founders met outside of work, stumbled across each other at the office, got married and started a business. It was an interesting beginning but the foundation for something great. Sharing a genuine passion for client success, it’s a natural match. Combined, there’s 20 years of relevant industry experience and a unique mix of collaboration, strategy, proven technical execution and good times.

Andrew Cornale

CEO & Director of Experience

Kristen Cornale

Co-Founder & Strategic Director

Living the dream.

Our team is predominantly located in Sydney, Brisbane and Ho Chi Minh City but we run a 100% "work from anywhere" business where our team have a choice of their work location.

After successful trials both in Australia and Vietnam, we rolled out a completely remote working model where our team enjoys regular company holidays and catch ups to stay connected.

Our team also have the flexiblity to work around their family schedules with our company-wide 4 day week. We believe that good quality work is centred entirely around happy people.

Featured projects.

OZ Design Furniture

We executed a three-phased omnichannel headless ecommerce store, PIM and data feeds integration.

Sekisui House

We re-platformed 7 websites into a shared ecosystem and saved the business $200k in licensing and IP fees as well as thousands of dollars per month on maintenance fees.