via Campaign Brief

Australian beauty brand CheekyGlo revamps digital marketing with UnDigital

CheekyGlo, an Australian beauty brand that specialises in beauty tools and products that provide real results, has partnered with UnDigital, a digital experience agency that delivers strategic custom solutions, to boost its digital marketing efforts globally with a focus on increased return on advertising spend (ROAS).


CheekyGlo plans to combine its knowledge of the beauty industry with UnDigital’s expertise in digital marketing to generate a loyal customer base that transforms its business. Using UnDigital’s strategy, CheekyGlo will be able to serve highly targeted ads on Facebook and Instagram to engaged consumers, resulting in quality lead generation and an uplift in revenue. With UnDigital’s methodology, CheekyGlo will be able to gradually increase its return on advertising spend (ROAS) as its ads reach an engaged audience that leads to repeat conversion.

Says Allen Fu, co-founder of CheekyGlo: “We’ve been in market for 10 months  and from day one, we’ve been on a mission to excel. I understand the importance of a holistic marketing strategy for Facebook and Instagram, particularly as a beauty brand. As such, I’ve been passionate about finding the right digital partner to support our growth, overcome challenges and achieve our goals.”

Says Xixi Lu, co-founder of CheekyGlo: “Facebook and Instagram advertising is hugely important to our business. About 46 per cent of our sales come directly through these platforms so we’re aware of how important it is to get the strategy right. UnDigital came recommended to us and after a meeting with them, we knew our energies matched and working with their team would be the right move to achieve these goals.”

UnDigital is now working with CheekyGlo to refine its target audience, create engaging content and set up efficient lead generation strategies to ensure success.

Says Kristen Cornale, co-founder and strategic director of UnDigital: “It’s no secret that Allen and Xixi have ambitious targets for CheekyGlo but there’s no use in shying away from ambitious goals. They have the materials, the appropriate collateral and the drive to set them up for success. We have the skills and the expertise to take their vision and make it an actionable outcome. The key ingredients for success are there and I’m excited to watch as the results unfold over the next few months.”

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