Digital technology has changed our world. It has altered how we access news, entertainment and information, our work patterns, and our communication channels. How we buy and sell.
So, as digital advertising and media continue to grow, have their traditional forms become redundant?
“Digital marketing is certainly more readily accessible than traditional advertising and I would argue that it has overtaken traditional marketing in many senses, but has digital killed traditional advertising? No.
“Traditional advertising still has its place. We see successful campaigns using traditional advertising all the time. However, I’d argue that its high price point and specialised skill set makes it less accessible to the everyday business. For many businesses, digital advertising is more affordable, scalable and targeted. Plus, it’s easier to map ROI against a digital campaign where sales can be mapped directly to it.
“To me, digital marketing is a smarter strategy because decisions are backed by data with less guesswork and, generally speaking, there are just more opportunities to find customers online. If one day, we do see the death of traditional advertising, I’d say digital marketing certainly had a hand in it, but it’s not necessarily holding the murder weapon.”
- Andrew Cornale, Co-Founder and Digital Experience Director, UnDigital