Let’s Talk: Making the hard business choices – admitting & cracking down on what doesn’t work

It can be a challenge to admit when something isn’t working, particularly when it’s something that we’ve put our blood, sweat and tears into. But, prolonging the hard choices because they’re hard, simply make them harder down the track. And worse, it may be too late by the time you come around.

"Sometimes the hard decisions are the best ones. A few years ago, I ran a business and was working for huge brands, but something was off. Despite working in a field I’d always chased, I didn’t enjoy being at work. I realised the problem was the culture of the business didn’t foster positivity or excitement. So, what happens when the element of your business that just doesn’t work is the culture? My hard decision was the choice to start afresh.

In 2019, I opened a new company and threw all of my energy into creating a positive culture that fostered personal and professional growth. Eighteen months later and we’ve seen success like never before. Our three-man team has expanded into a team of 15, one international office and countless opportunities, learnings and smiles.

Sometimes copping a loss is just a means of making room for bigger and better things".

- Andrew Cornale, Co-Founder and Digital Experience Director, UnDigital

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