As new technologies become available, real estate professionals might want to consider the ways they can use these offerings to optimise their operations.
Andrew Cornale, co-founder and director of digital transformation agency UnDigital, relayed his belief that real estate businesses can “improve services, automate processes and enhance user experience with new digital tools and techniques”.
The director said utilising advanced technologies can enable an agency to leverage the “incredibly valuable” data that they already capture and allow an agency to directly appeal to the “needs and wants of (their) customers”.
Andrew’s five top tech tools and advancements are:
1. Artificial intelligence (AI) for marketing
With AI already ubiquitous within the real estate industry, Cornale stated that the technology can be further used to generate content such as property listing descriptions.
With constant advancements in the AI sector, the director stated that using AI not only saves time but also ensures high-quality and optimised content.
2. Chatbots
AI-based chatbots offer around the clock assistance and can aid in capturing leads even outside of business hours.
When correctly implemented, Cornale described them as “great tools designed to provide immediate responses to potential customers, capture leads, and, in turn, drive business opportunities”.
3. User-centric interactive tools
Tools such as “build your own home” calculators and interactive maps for locating available land were described by the director as “revolutionising data capture”.
He called them “value adding tools” that make it easier and more appealing for users to provide their contact information and further interface with an agency’s offerings.
4. A unified digital approach
Cornale outlined that building a consolidated asset library of content such as images, floor plans, and home libraries within an integrated content management system (CMS) can both reduce overheads through allowing more efficient management of content and assist in enhancing customers’ experiences through unifying data such as their property preferences across all digital platforms.
5. Personalisation
Through harnessing a webpage’s cookie data, Cornale stated that an agency can deliver “tailored content” to users based on their unique preferences.
“For example, if a user shows interest in double-storey homes, with cookie data, we can prioritise showing them double-storey (or similar) listings.”
“Using digital technologies to personalise the approach improves the user experiences and helps to demonstrate that your business understands their needs,” Cornale said.
