Sydney based experience agency, UnDigital, launches a performance marketing business called UnDigital Media which will guarantee a positive return on investment.
The new service builds on 18 months of strong growth in user experience design and web development and an international expansion.
UnDigital Media has created a unique offering which closes the loop between web development and data-driven marketing.
Says Kristen Cornale (above right), co-founder, UnDigital: “Performance marketing can traditionally be a risky and overcomplicated exercise. We’ve aimed to create a better collaboration between our team and our clients by sharing the accountability and simplifying the process.
“The guarantee model is something that gives us the flexibility to experiment with various platforms to achieve positive results while giving our clients confidence that they’re getting the attention they require. I’m so excited.”
UnDigital Media will offer marketing strategy, search engine marketing / optimisation, email / sms, data science, social media and custom reporting dashboards.
Says Andrew Cornale (left), co-founder, UnDigital: “A performance marketing service is such a logical next step for us. We’re able to lean on our existing and proven experience in digital development and UX / UI design to execute apps and websites while our marketing team drives the traffic to what we build.
“If the data says that we need to make a code or UX change to move the needle, we can just do it. We don’t need to lean on another partner.”
UnDigital Media will base its operations in its Camden office in Southwest Sydney.